From March 26th to 27th, we had the pleasure of participating in Expocadena 2026, held at FIBES in Seville. This edition was particularly significant for us, as it marked our first trade show under the European Aerosols brand following our recent merger.
Within this new framework, we introduced the Dupli-Color, MOTIP, and Presto brands to Ehlis partners—all of which are now fully available to the entire associate network thanks to this integration. Once again, the event proved to be a premier meeting point for the industry. The appointment has again consolidated itself as one of the main meeting points of the sector.
Official presentation of our brands to the partners of Ehlis
During the encounter, we have been able to present to the partners of Ehlis, together with the novelties and products of the leading spray paint brand in hardware stores Pintyplus, the brands Dupli-Color, Motip and Presto that already find themselves available for all their collective thanks to the integration of both companies. This step reaffirms our strategy of offering a wider, more cohesive and competitive assortment in the market.
A Commemorative Stand for a Milestone Year Marking the 80th anniversary of European Aerosols and the 45th anniversary of Novasol, our stand was designed to reflect our heritage, expertise, and vision for the future. The space allowed visitors to:
- Explore our brands and their market positioning in depth.
- See our range of point-of-sale displays firsthand, adaptable to various store formats.
- Experience the combined expertise of both companies, now dedicated to serving our partners.
Partner Support and Sales-Boosting Tools
Every partner who visited us to place an order or request information received a merchandising sample kit. These tools are available through our sales team to help associates build loyalty with their end customers.
All our marketing efforts share a clear goal: to support the point of sale and drive growth for our partners through practical, visual solutions aligned with real market needs.
A Very Positive Outlook
We head home with a very positive balance and a commitment to continue supporting the channel next year.
We are already looking forward to returning in 2027—this time in Madrid!
