Pintyplus is positioned as the leading spray paint brand in Spain and constantly strives to offer an excellent service to its customers. Since its beginning, the brand has focused its sales on retailers, having a presence throughout the country through hardware stores, paint stores, industrial supplies, fine art stores, and similar.
The brand has stood out for promoting awareness of the use of the spray among end consumers of this type of business. To do this, it has been a leader in the distribution of tutorials that teach how to use spray paint and the different things that can be done with it. These contents can be found in his playlist ” Pintyplus Tutorial Videos ” and ” DIY Ideas ” on YouTube.
In the last two years, Pintyplus has paid special attention to offering an excellent B2B service to its clients and partners. That is why they have reinforced the sale of their products at the point of sale with product training, advertising and the creation of leads, taking advantage of the end customer’s brand awareness, which is obtained, among other things, through social networks. In addition, the brand has created ” My Pintyplus “, a virtual space for their clients where they can access to exclusive information and resources.
Pintyplus has used advertising at the point of sale with its ambassador, Gisela Lledó, who has represented the brand for three years. With the POS material, the brand seeks to consolidate the image and brand awareness among end consumers, offering detailed information about the products and their uses.
On the other hand, Pintyplus focuses on supporting its distributors through the geolocation of the stores that sell their products on its website and through efforts in social networks focused on directing traffic to physical establishments. This is because the success rate in physical stores is very high compared to online sales. Any Pintyplus partner can enjoy this service by filling out this form .
In short, Pintyplus has implemented various strategies to offer an excellent service to its customers and consolidate itself as a leader in the sale of spray paint in Spain, through the distribution of tutorial content, the creation of virtual spaces for its customers, advertising on the point of sale and support to its distributors through the geolocation of stores and efforts in social networks.